West Balkans Machinery d.o.o. (WBM)
WBM is a company that has been actively driving development in the construction, agricultural, and mining industries for 30 years, providing expert and reliable support to our business partners. Our commitment to quality is recognized by world-renowned manufacturers such as HITACHI, MTU, RAMMER, Rubble Master and Donaldson, for whom we are the authorized sales and service distributor in the markets of Serbia, Bosnia and Herzegovina, and Montenegro, with a strategic focus on further territorial expansion.
The WBM team consists of dedicated, experienced, and loyal professionals, many of whom have been with us for over 15 years. Due to increasing business volume and further market expansion, we are looking for reinforcement—a new Construction Machinery Brand Manager for HITACHI to join our sales department.
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Job Description
As a Construction Machinery Brand Manager for a premium brand HITACHI, you will be responsible for increasing sales and market share of excavators across Serbia and Montenegro. This involves actively identifying customers, product presentation, consulting, and supporting customers throughout the sales process, while managing the sales funnel and maintaining high levels of customer satisfaction.
Key Responsibilities:
- Actively identifying and contacting potential customers.
- Managing sales activities for assigned clients and markets.
- Presenting and demonstrating construction machinery and excavators.
- Advising customers on technical characteristics and product applications.
- Preparing and following up on quotes, contracts, and orders.
- Managing the sales process and sales funnel.
- Collaborating with service and logistics teams to ensure comprehensive customer support.
- Partnering with the marketing team on planning and coordinating promotional campaigns, trade fairs, presentations, marketing materials, and digital content.
- Monitoring market trends and competition to propose effective sales strategies.
- Maintaining long-term relationships with existing and potential customers, as well as our principals.
- Providing timely and accurate reporting on sales, activities, and market insights internally and to the principals.
Requirements:
- Bachelor’s degree or equivalent in a technical, economic, and/or commercial field.
- Experience in the sales of machinery, equipment, or construction mechanization.
- Minimum of 5 years of work experience in similar positions.
- Proficiency in computer skills and basic MS Office tools.
- Valid Category B driver's license.
- Good proficiency in English (B1/B2 level).
- Knowledge of MS NAVISION or another ERP system is preferred.
Skills:
- Excellent communication and negotiation skills.
- Consultative selling skills with a focus on understanding customer needs.
- Ability to prepare and adapt presentations for various stakeholder levels and target groups.
- Understanding of corporate business strategies.
- Ability to manage customer relationships and improve customer satisfaction.
- Analysis of competitive advantages and the value of proposed solutions, including pricing.
- Understanding and evaluating the profitability of projects and sales initiatives.
- Independence, proactivity, and result-oriented mindset.
Why West Balkans Machinery?
West Balkans Machinery stands out by offering a range of benefits to its employees, including:
- Work in a dynamic, creative environment that encourages new ideas.
- Opportunities for personal and professional development through diverse projects.
- The chance to be part of a market leader in sales of construction machinery, equipment, filters, and spare parts for heavy-duty applications in mining, construction, and agriculture.
- Competitive salary.
- Performance-based bonus opportunities.
- Private health insurance.
- Organized transportation to the office.
Location: Šimanovci, with frequent travel.
If you meet these requirements, please submit your application electronically at: konkurs@wbm.rs
Please note that only short-listed candidates will be contacted.
Application deadline: 15 days from the date of publication.





